Every quarter, marketing executives gather in boardrooms across Metro Manila and beyond, poring over budget allocations. The pattern remains frustratingly predictable: advertising gets the lion’s share, while PR […]
How we used the sense of urgency to craft an award-winning digital PR campaign
Filipinos are notorious for their “bahala na,” or come-what-may attitude, even on important things such as their health. This probably explains why many would rather experiment with herbal […]