Just a few months ago, the Philippine’s Department of Tourism found itself in a PR pickle following its unveiling of the “Love the Philippines” campaign. To refresh everyone’s […]
How we used the sense of urgency to craft an award-winning digital PR campaign
Filipinos are notorious for their “bahala na,” or come-what-may attitude, even on important things such as their health. This probably explains why many would rather experiment with herbal […]
Overreliance on data could have you missing the bigger PR picture
We’re modern-day PR professionals. Of course, we gonna rely on data for every strategy and every campaign we can think of. Or should we really? We can’t really […]