The advertising industry faces an uncomfortable truth that most practitioners would rather avoid: their entire business model is collapsing under the weight of consumer indifference. Not slow decline. […]
Why your advertising budget is ruining your brand trust (and how can PR restore it)
Every quarter, marketing executives gather in boardrooms across Metro Manila and beyond, poring over budget allocations. The pattern remains frustratingly predictable: advertising gets the lion’s share, while PR […]
Important Lessons I Learned From My Most Important PR Mentor
Last May of 2024, I finally found the will, and the discipline, to launch this blog. For the longest time, I had wanted to create a space where […]
Mastering the discipline of news to create disruptive PR campaigns
Let’s be honest – when it comes to developing buzz-worthy PR campaigns that genuinely disrupt and captivate audiences, we’ve become a bit too obsessed with chasing that elusive […]