Every marketer has encountered the same frustrating pattern: launch a campaign with strong creative, solid targeting, and adequate budget, then watch engagement rates decline week after week until […]
How 73% of Consumers Now Ignore Traditional Marketing (AKA ‘Death of the Ad’)
The advertising industry faces an uncomfortable truth that most practitioners would rather avoid: their entire business model is collapsing under the weight of consumer indifference. Not slow decline. […]
Why your advertising budget is ruining your brand trust (and how can PR restore it)
Every quarter, marketing executives gather in boardrooms across Metro Manila and beyond, poring over budget allocations. The pattern remains frustratingly predictable: advertising gets the lion’s share, while PR […]
Important Lessons I Learned From My Most Important PR Mentor
Last May of 2024, I finally found the will, and the discipline, to launch this blog. For the longest time, I had wanted to create a space where […]