Last May of 2024, I finally found the will, and the discipline, to launch this blog. For the longest time, I had wanted to create a space where […]
Mastering the discipline of news to create disruptive PR campaigns
Let’s be honest – when it comes to developing buzz-worthy PR campaigns that genuinely disrupt and captivate audiences, we’ve become a bit too obsessed with chasing that elusive […]
Why PR – more than advertising – should really be leading today’s marketing game
Just a few months ago, the Philippine’s Department of Tourism found itself in a PR pickle following its unveiling of the “Love the Philippines” campaign. To refresh everyone’s […]
How we used the sense of urgency to craft an award-winning digital PR campaign
Filipinos are notorious for their “bahala na,” or come-what-may attitude, even on important things such as their health. This probably explains why many would rather experiment with herbal […]