Last May of 2024, I finally found the will, and the discipline, to launch this blog. For the longest time, I had wanted to create a space where […]
Mastering the discipline of news to create disruptive PR campaigns
Let’s be honest – when it comes to developing buzz-worthy PR campaigns that genuinely disrupt and captivate audiences, we’ve become a bit too obsessed with chasing that elusive […]
Why PR – more than advertising – should really be leading today’s marketing game
Just a few months ago, the Philippine’s Department of Tourism found itself in a PR pickle following its unveiling of the “Love the Philippines” campaign. To refresh everyone’s […]
Overreliance on data could have you missing the bigger PR picture
We’re modern-day PR professionals. Of course, we gonna rely on data for every strategy and every campaign we can think of. Or should we really? We can’t really […]