Every marketer has encountered the same frustrating pattern: launch a campaign with strong creative, solid targeting, and adequate budget, then watch engagement rates decline week after week until […]
How 73% of Consumers Now Ignore Traditional Marketing (AKA ‘Death of the Ad’)
The advertising industry faces an uncomfortable truth that most practitioners would rather avoid: their entire business model is collapsing under the weight of consumer indifference. Not slow decline. […]
Important Lessons I Learned From My Most Important PR Mentor
Last May of 2024, I finally found the will, and the discipline, to launch this blog. For the longest time, I had wanted to create a space where […]
Mastering the discipline of news to create disruptive PR campaigns
Let’s be honest – when it comes to developing buzz-worthy PR campaigns that genuinely disrupt and captivate audiences, we’ve become a bit too obsessed with chasing that elusive […]